Privacy Policy

Last Updated: December 2025

DenimDress.com.au ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.denimdress.com.au.

Information We Collect

Information You Provide

We may collect information you voluntarily provide when you:

• Subscribe to our newsletter
• Fill out our contact form
• Participate in quizzes or interactive features
• Leave comments or feedback

This information may include your name, email address, and any other information you choose to provide.

Information Automatically Collected

When you visit our website, we may automatically collect certain information about your device and usage, including:

• IP address and approximate location
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website or source
• Device type and screen resolution

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our website and services
• Send newsletters and promotional communications (with your consent)
• Respond to your inquiries and provide customer support
• Analyse website usage to improve user experience
• Detect and prevent fraudulent or unauthorised activity
• Comply with legal obligations

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device that help us:

• Remember your preferences
• Understand how you use our website
• Provide relevant content and recommendations
• Analyse website performance

You can control cookies through your browser settings. However, disabling cookies may affect some website functionality.

Third-Party Services

Amazon Associates Program

DenimDress.com.au is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.au. When you click on Amazon links on our website, Amazon may collect information about you in accordance with their privacy policy.

Analytics Services

We may use third-party analytics services such as Google Analytics to help understand website usage. These services may collect information sent by your browser, including your IP address and pages visited. Please refer to Google's privacy policy for information on how Google uses this data.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With third-party vendors who assist in operating our website and services
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you explicitly agree to share information

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

Under Australian privacy law, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt-out of marketing communications
• Lodge a complaint with the Office of the Australian Information Commissioner

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

International Transfers

Your information may be transferred to and processed in countries other than Australia. We ensure appropriate safeguards are in place for any international transfers of personal data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

• Email: privacy@denimdress.com.au
• Contact Form: www.denimdress.com.au/contact